diff --git a/backend/app/Controllers/ElementController.php b/backend/app/Controllers/ElementController.php
index 0e71cea..4942d19 100644
--- a/backend/app/Controllers/ElementController.php
+++ b/backend/app/Controllers/ElementController.php
@@ -46,6 +46,7 @@ class ElementController
                 'id' => $element->getId(),
                 'title' => $element->getTitle(),
                 'description' => $element->getDescription(),
+                'richText' => $element->getRichText(),
             ],
         ], 200);
     }
diff --git a/backend/app/Element/CreateElementDto.php b/backend/app/Element/CreateElementDto.php
index 3bad829..1e48b41 100644
--- a/backend/app/Element/CreateElementDto.php
+++ b/backend/app/Element/CreateElementDto.php
@@ -10,6 +10,7 @@ class CreateElementDto
         public Set $set,
         public string $title,
         public string $description,
+        public string $richText,
         public ?Element $parentElement,
     ) {
     }
diff --git a/backend/app/Element/Element.php b/backend/app/Element/Element.php
index 7f007ce..2c9395a 100644
--- a/backend/app/Element/Element.php
+++ b/backend/app/Element/Element.php
@@ -10,6 +10,7 @@ class Element
         private int $id,
         private string $title,
         private string $description,
+        private string $richText,
         private Set $set,
         private ?Element $parentElement,
     ) {
@@ -30,6 +31,11 @@ class Element
         return $this->description;
     }
 
+    public function getRichText(): string
+    {
+        return $this->richText;
+    }
+
     public function getSet(): Set
     {
         return $this->set;
diff --git a/backend/app/Element/ElementModel.php b/backend/app/Element/ElementModel.php
index 4f79f3b..a1ffa17 100644
--- a/backend/app/Element/ElementModel.php
+++ b/backend/app/Element/ElementModel.php
@@ -10,6 +10,7 @@ use Illuminate\Database\Eloquent\Model;
  * @property int $set_id
  * @property string $title
  * @property string $description
+ * @property string $rich_text
  * @property int|null $parent_element_id
  *
  * @method static Builder<static>|ElementModel newModelQuery()
@@ -20,6 +21,7 @@ use Illuminate\Database\Eloquent\Model;
  * @method static Builder<static>|ElementModel whereSetId($value)
  * @method static Builder<static>|ElementModel whereTitle($value)
  * @method static Builder<static>|ElementModel whereDescription($value)
+ * @method static Builder<static>|ElementModel whereRichText($value)
  *
  * @mixin \Eloquent
  */
@@ -33,6 +35,7 @@ class ElementModel extends Model
         'set_id',
         'title',
         'description',
+        'rich_text',
         'parent_element_id',
     ];
 
diff --git a/backend/app/Element/EloquentElementRepository.php b/backend/app/Element/EloquentElementRepository.php
index 7b7065a..455852c 100644
--- a/backend/app/Element/EloquentElementRepository.php
+++ b/backend/app/Element/EloquentElementRepository.php
@@ -18,6 +18,7 @@ class EloquentElementRepository implements ElementRepository
             'set_id' => $dto->set->getId(),
             'title' => $dto->title,
             'description' => $dto->description,
+            'rich_text' => $dto->richText,
             'parent_element_id' => $dto->parentElement?->getId(),
         ]);
 
@@ -25,6 +26,7 @@ class EloquentElementRepository implements ElementRepository
             id: $model->id,
             title: $dto->title,
             description: $dto->description,
+            richText: $dto->richText,
             set: $dto->set,
             parentElement: $dto->parentElement,
         );
@@ -105,6 +107,7 @@ class EloquentElementRepository implements ElementRepository
             id: $model->id,
             title: $model->title,
             description: $model->description,
+            richText: $model->rich_text,
             set: $set,
             parentElement: $parentElement,
         );
diff --git a/backend/app/Element/UseCases/CreateElement/CreateElement.php b/backend/app/Element/UseCases/CreateElement/CreateElement.php
index 1cb4b37..47d5684 100644
--- a/backend/app/Element/UseCases/CreateElement/CreateElement.php
+++ b/backend/app/Element/UseCases/CreateElement/CreateElement.php
@@ -31,6 +31,7 @@ class CreateElement
             throw new BadRequestException('title is required');
         }
         $description = $request->description ?? '';
+        $richText = $request->richText ?? '';
 
         $set = $this->setRepo->find($request->setId);
         if ($set === null) {
@@ -46,6 +47,7 @@ class CreateElement
                 set: $set,
                 title: $request->title,
                 description: $description,
+                richText: $richText,
                 parentElement: null,
             ));
         }
@@ -68,6 +70,7 @@ class CreateElement
             set: $set,
             title: $request->title,
             description: $description,
+            richText: $richText,
             parentElement: $parentElement,
         ));
     }
diff --git a/backend/app/Element/UseCases/CreateElement/CreateElementRequest.php b/backend/app/Element/UseCases/CreateElement/CreateElementRequest.php
index b028326..908a4d6 100644
--- a/backend/app/Element/UseCases/CreateElement/CreateElementRequest.php
+++ b/backend/app/Element/UseCases/CreateElement/CreateElementRequest.php
@@ -8,6 +8,7 @@ class CreateElementRequest
         public ?int $setId,
         public ?string $title,
         public ?string $description,
+        public ?string $richText,
         public ?int $parentElementId,
     ) {
     }
diff --git a/backend/database/migrations/2026_05_24_000001_elements_table.php b/backend/database/migrations/2026_05_24_000001_elements_table.php
index f09b3b0..0f96d3a 100644
--- a/backend/database/migrations/2026_05_24_000001_elements_table.php
+++ b/backend/database/migrations/2026_05_24_000001_elements_table.php
@@ -13,6 +13,7 @@ return new class extends Migration
             $table->foreignId('set_id')->constrained('sets');
             $table->string('title');
             $table->text('description')->default('');
+            $table->text('rich_text')->default('');
             $table->foreignId('parent_element_id')
                 ->nullable()
                 ->constrained('elements');
diff --git a/backend/database/seeders/ElementSeeder.php b/backend/database/seeders/ElementSeeder.php
index b356df9..02d2467 100644
--- a/backend/database/seeders/ElementSeeder.php
+++ b/backend/database/seeders/ElementSeeder.php
@@ -18,6 +18,9 @@ class ElementSeeder extends Seeder
             set: $baderechSet,
             title: $baderechSet->getName(),
             description: $baderechSet->getDescription(),
+            richText: '<p>Begin with a clear map for avodah growth.</p>'
+                . '<p><strong>Move steadily</strong> from awareness '
+                . 'to practice.</p>',
             parentElement: null,
         ));
         $elementRepository->create(new CreateElementDto(
@@ -25,12 +28,16 @@ class ElementSeeder extends Seeder
             title: 'Avodah Foundations',
             description: 'Core foundations for building a steady '
                 . 'avodah practice.',
+            richText: '<p>Avodah foundations begin with honest awareness '
+                . 'and small repeatable steps.</p>',
             parentElement: $rootElement,
         ));
         $elementRepository->create(new CreateElementDto(
             set: $baderechSet,
             title: 'Daily Practice',
             description: 'Practical steps for consistent daily growth.',
+            richText: '<p>Daily practice turns inspiration into a '
+                . 'dependable rhythm.</p>',
             parentElement: $rootElement,
         ));
     }
diff --git a/frontend/rabbi_gerzi/cypress/e2e/media.cy.ts b/frontend/rabbi_gerzi/cypress/e2e/media.cy.ts
index 3816baf..4dda0e4 100644
--- a/frontend/rabbi_gerzi/cypress/e2e/media.cy.ts
+++ b/frontend/rabbi_gerzi/cypress/e2e/media.cy.ts
@@ -50,7 +50,7 @@ describe('media page sets', () => {
     cy.get('[data-cy="child-element-list"]')
       .should(
         'not.contain.text',
-        'Foundations rich text belongs on its own page.',
+        'Avodah foundations begin with honest awareness',
       )
     cy.contains('[data-cy="child-element-link"]', 'Avodah Foundations')
       .as('avodahFoundationsLink')
@@ -76,7 +76,7 @@ describe('media page sets', () => {
     cy.get('[data-cy="element-rich-text"]')
       .should(
         'contain.text',
-        'Foundations rich text belongs on its own page.',
+        'Avodah foundations begin with honest awareness',
       )
   })
 })
diff --git a/frontend/rabbi_gerzi/src/stores/elements.ts b/frontend/rabbi_gerzi/src/stores/elements.ts
index b7ae058..6c5f1f4 100644
--- a/frontend/rabbi_gerzi/src/stores/elements.ts
+++ b/frontend/rabbi_gerzi/src/stores/elements.ts
@@ -1,22 +1,26 @@
 import { ref } from 'vue'
 import { defineStore } from 'pinia'
 
-export interface Element {
+export interface ChildElement {
   id: number
   title: string
   description: string
 }
 
+export interface Element extends ChildElement {
+  richText: string
+}
+
 interface ElementResponse {
   element: Element
-  childElements: Element[]
+  childElements: ChildElement[]
 }
 
 const API_BASE_URL = import.meta.env.VITE_API_BASE_URL as string
 
 export const useElementsStore = defineStore('elements', () => {
   const element = ref<Element | null>(null)
-  const childElements = ref<Element[]>([])
+  const childElements = ref<ChildElement[]>([])
   const isLoading = ref(false)
   const error = ref<string | null>(null)
 
diff --git a/frontend/rabbi_gerzi/src/views/ElementPage.vue b/frontend/rabbi_gerzi/src/views/ElementPage.vue
index fd8a5fa..1956a22 100644
--- a/frontend/rabbi_gerzi/src/views/ElementPage.vue
+++ b/frontend/rabbi_gerzi/src/views/ElementPage.vue
@@ -49,6 +49,13 @@ watch(
           {{ element.title }}
         </h1>
 
+        <div
+          v-if="element.richText !== ''"
+          class="element-page__rich-text"
+          data-cy="element-rich-text"
+          v-html="element.richText"
+        />
+
         <nav
           v-if="childElements.length > 0"
           class="element-page__children"
@@ -109,6 +116,27 @@ watch(
   text-align: center;
 }
 
+.element-page__rich-text {
+  margin-top: 1.75rem;
+  color: #333333;
+  font-family: var(--font-sans);
+  font-size: 1.05rem;
+  line-height: 1.75;
+}
+
+.element-page__rich-text :deep(p) {
+  margin: 0 0 1rem;
+}
+
+.element-page__rich-text :deep(p:last-child) {
+  margin-bottom: 0;
+}
+
+.element-page__rich-text :deep(strong) {
+  color: #2c2c2c;
+  font-weight: 700;
+}
+
 .element-page__children {
   margin-top: 3rem;
 }